Location: Annecy, France (in-person)
Contract type: Permanent – Full-time – Executive status
Reporting to: directly to the founder and Co-CEO

Structure the Samaya brand and make it shine: platform and content, campaigns and communication, marketing plan and activation.

ABOUT SAMAYA

In an intense, fast-paced, and over-equipped world, true luxury lies in the ability to realign: to find silence, broaden one's horizon, and reconnect with what is essential to us.

Nature offers us this space. It is neither a mere backdrop nor just a playground, and even less a territory to be conquered. It is to experience this with greater intensity and freedom that Samaya imagines an ultra-light system dedicated to the mountains and travel.

Our founding conviction is simple. Lightness frees the body. Physical freedom opens attention. Rediscovered attention creates the space for elevation.

Based in the heart of the French Alps, in Annecy, Samaya develops a new generation of ultra-light equipment for the mountains and travel. Our products are now distributed in Europe, North America, and Asia.

Our ambition is to radically transform the outdoor experience by reducing the weight of a complete bivouac kit from 10 to 15 kg to just 3 to 5 kg.

For Samaya, Outdoor Luxury is born from the meeting of measurable performance, radical innovation, ultra-lightness, exceptional materials, design precision, and quality of execution, but also and above all from the intensity, authenticity, and transformative power of the lived experience.

More than an equipment brand, Samaya is building a new art of elevation in nature, where technology serves lightness, freedom, and elevation.

THE ROLE

Samaya is entering a new phase of its development.

During Chapter 1, Samaya built recognized expertise in ultra-light mountain equipment and established its technical legitimacy on an international scale.

With Chapter 2, Samaya is changing dimensions. The expansion of its system to new categories, starting with Apparel, opens a considerably larger territory of expression and growth and fully embodies its vision of a new art of elevation in nature.

This change of scale is accompanied by international acceleration alongside selective partners, the strengthening of our direct-to-consumer model, and the building of an organization natively augmented by AI.

Our ambition is to create a new category, Outdoor Luxury, and to make Samaya a pioneering house, destined to define its codes, standards, and experience.

In this context, we are building an in-house Brand & Creative Studio capable of bringing the brand to life through its content, campaigns, and communities.

To give the brand the scope of this new chapter with a small and agile team, we are looking for a Brand & Communications Manager, reporting directly to the founder and Co-CEO, who will be the guarantor of the brand and its expansion.

This position consists of structuring the brand and its content, managing its communication, and orchestrating the company's campaigns and marketing plan, relying on creative partners, agencies, and AI agents. The person will work closely with the founders, product, sales, and e-commerce teams, as well as the brand's athletes and partners.

The position combines vision and execution. The mission entrusted to them revolves around three priorities:

• structure the brand and manage the production of its content, from brief to distribution;
• design and manage the brand's campaigns and communication, in France and internationally;
• consolidate the marketing plan and manage its activation with the sales and e-commerce teams, athletes, and the community.

KEY RESPONSIBILITIES

To accomplish this mission, you will be responsible for:

1. Brand platform & content

• Enrich, formalize, and bring to life the brand platform: mission, vision, values, narrative, Outdoor Luxury positioning, personas, communication pillars, and territories of expression.

• Deeply understand the personas and markets (Europe, North America, Asia) to adapt the communication without diluting the brand.

• Translate the platform into shared rules with the teams and partners (brand book, visual and editorial guidelines), be the guarantor of brand consistency across all touchpoints, and validate communications before distribution.

• Write or supervise all brand copy and translate R&D innovations into clear and desirable product narratives.

• Write creative briefs and manage content production from start to finish (budget, casting, locations, logistics, follow-up through post-production), including product packshots and coverage of field activations, and validate the final results with the Art Director.

• Supervise the work assigned to creative partners on the Studio and content: organization and maintenance of the Studio and its equipment, classification and management of the content library (DAM), adaptations and formats for distribution, and respect for usage rights.

2. Campaigns & communication

• Build and manage the annual campaign schedule, aligned with product launches, seasons, and key sales periods.

• Build and manage the brand's social media: strategy, editorial line, calendar, publication, and performance monitoring, excluding responses to messages and comments.

• Build and manage press and media relations, in France and in priority markets.

• Prepare and carry out corporate communication: announcements, founders' speeches, institutional and financial communication, awards, and applications.

• Select, brief, and manage the agencies, service providers, and AI agents working on communication and distribution.

• Be responsible for the success of campaigns, ensuring consistency between message, quality of execution, budget, deadlines, and Outdoor Luxury requirements.

3. Marketing plan & activation

• Co-build the marketing activation plan with the sales and e-commerce teams (digital, CRM, retail, distributors, events, partnerships) and ensure its alignment with the brand platform.

• Consolidate the company's marketing plan and budget, brand, and sales activation, and have them validated by management.

• Monitor the execution of the plan with the sales and e-commerce teams, who deploy their activations with content produced by the Studio, measure the results, and ensure reporting.

• Organize brand events (launches, trade shows, meetings, field presence) and represent Samaya there.

• Engage the Samaya community (athletes, ambassadors, testers, guides, customers) and ensure the visibility of athletes and their projects, within the framework of the program defined by management.

• Contribute to the continuous improvement of the brand's tools, processes, and methods, notably through automation and AI, and monitor competition, trends, and media usage.

WHY JOIN US

• Carry a unique vision of nature and progress, where technology fades in favor of presence, freedom, and elevation.

• Grow a house born from a technological and creative rupture, in the heart of the Alps, in direct contact with the brand's outdoor innovation laboratory.

• Join the adventure at the founding moment of Chapter 2, marked by the launch of Apparel and the evolution toward a house of complete systems.

• Bring Outdoor Luxury to life and define its expression: an authentic and unique brand, to be made shine in all markets where Samaya is developing.

• Hold the brand and its international expansion alongside the founders, with the latitude to structure the Brand & Creative Studio and Samaya's communication.

PROFILE SOUGHT

• You have held brand and communication responsibilities within a premium brand with international reach: outdoor, sports, luxury, or tech.

• You have already carried a brand through an expansion phase: opening new markets, a new product category, or repositioning, with measurable results.

• You have built or evolved a brand platform, and managed international campaigns from start to finish.

• An eye and a level of rigor worthy of Outdoor Luxury: mastery of the codes of luxury and technical outdoor, sense of detail, ability to refuse what is not up to standard.

• A business vision: you build a marketing plan, manage a budget, and measure the brand's impact on sales, in close connection with the sales, e-commerce, and distributor teams.

• Excellent writing and true ease in carrying the brand's voice, in French as in English, with the press, partners, athletes, and investors.

• A network and real practice of press relations and relationships with athletes or ambassadors, ideally internationally.

• Ability to unite and manage external resources (freelancers, agencies, AI agents) without an internal team, with concrete use of AI in your workflows and demonstrable results.

• A strategist and hands-on profile, demanding, autonomous, capable of leading several structuring projects at once.

• Regular practice of mountain sports or outdoor activities. Mountaineering is a real plus.

YOUR APPLICATION

Apply on LinkedIn, where we collect your answers to a few questions, and send to talent@samaya-equipment.com:

• your CV;
• an example of a brand platform or campaign you managed;
• AI workflows you use;
• a cover letter, with a few lines on what you would do with the Samaya brand.